This month, two San Diego entrepreneurs launched direct-to-customer frozen meal firms that purpose to duplicate the sit-down restaurant expertise at a time when diners are consuming practically all of their meals at house. And Oceanside’s The Plot restaurant has additionally launched a reusable meals packaging idea for take-home meals.
PureFish, a seafood firm promoting crates of pre-trimmed frozen parts of fish and shellfish on oven-ready trays, started taking orders for its mixed-seafood bins on Monday. And In Good Firm, which launched Dec. 7, collaborates with San Diego eating places to organize and home-deliver frozen family-style entrees in ready-to-cook chrome steel containers.
PureFish was launched by San Diego resident Shahin Mobine, a fishing business veteran who has been within the sustainable seafood business for a number of years. His firm has labored intently with ocean fishing firms in addition to aquafarms in Scotland and Wales to market all-natural, free-swimming salmon, trout and different species.
PureFish has launched with three prix-fixe field choices. Every field is $250 and accommodates a mixture of roughly 6 kilos of fish frozen in two-serving parts. The Omega Field consists of high-omega-3-oil seafood, together with domestically caught Santa Barbara black cod and San Diego-caught Pacific albacore and saltwater stripped bass, Pacific cobia, in addition to aquafarmed Arctik-brand salmon and Skye Steelhead ocean trout from the UK. The Rainbow Field has a few of these gadgets plus gadgets in style in sushi, like wild Mexican jumbo shrimp, wild USA scallops and wild line-caught ahi tuna. And the Whitefish Field is a mixture of the milder-tasting white-flesh seafood listed above, plus wild Antarctic Chilean sea bass.
The corporate will ship orders on Mondays to Wednesdays, with the purpose of supply inside two days of buy. For info, go to purefish.com.
In Good Firm was launched by Ashleigh Ferran, an advocate for eliminating using single-use meals and beverage containers. Her former firm, Keko Field, made dishwasher-safe reusable packaging. For her new agency, In Good Firm, the part-time San Diego resident is packaging frozen meals from native eating places in reusable chrome steel tubs with latching tops.
For the primary “drop” of pre-ordered meals, Ferran labored with 5 native eating places — Juniper & Ivy, Galaxy Taco, Ranch 45, Viewpoint Brewing Co. and Luckybolt, that are making ready entrée parts for 2 to a few diners. Choices embrace shepherd’s and pot pies, braised beef stew, Brandt beef lasagna and braised pork and beans. The primary deliberate cargo of In Good Firm’s pre-ordered meals bought out in simply three days.
Ferran mentioned the pre-frozen packaged meals, priced at $35, return a very good revenue margin to eating places, which have been stung this yr by the 25 p.c to 30 p.c lower of gross sales they pay to third-party supply providers. There’s additionally no meals waste as a result of all of In Good Firm gross sales are via pre-order, she mentioned. Supply is free with buy of three or extra meals.
The primary cargo of meals is scheduled to be delivered to pre-order prospects later this week. The subsequent cargo of meals will likely be on sale Jan. 18 via 23. Apart from lots of the similar restaurant members from this month, Ferran mentioned she will likely be including a seafood dish from Ironside Fish & Oyster, a vegan possibility from Kindred and a traditional French dish from Mille Fleurs/Mister A’s, amongst others. The brand new menu will likely be posted in a number of weeks
For particulars, go to eatigc.com.
The Plot, a plant-based restaurant that opened in Oceanside final February, has launched a brand new reusable take-away meals container that aligns with its zero-waste ethos.
On Dec. 16, The Plot co-founder and CEO Jessica Waite introduced a partnership with San Diego’s reVessel, which makes chrome steel reusable meals containers. Clients who order takeout from The Plot can request that their meals be packaged in a reVessel container at a further value of $35. Then, each time the shopper locations a brand new order they’ll ask for reVessel packaging and might alternate their earlier container with the brand new one at pickup. To encourage adoption of this system, the preliminary container buy will embrace a $15 meal coupon.
“Our shared dedication to discovering real-life options to environmental waste and selling group and world well being introduced us collectively,” Jessica Waite mentioned of the connection she and her husband, Plot chef and co-founder Davin Waite, made with reVessel co-founders Jessica and Eddie Bell. “We’d lengthy been attempting to resolve the issue of takeout packaging waste, and whereas we have been utilizing biodegradable to-go containers, we weren’t glad; we have been nonetheless producing waste. After we realized about reVessel, it was a convincing, ‘sure!’ That is what we’d been ready for.”
Go to theplotrestaurant.com.
Pam Kragen writes about eating places for the San Diego Union-Tribune. Electronic mail her at email@example.com.