WILLOUGHBY, Ohio (WJW) — Preserving the lights on at It’s So You, an upscale resale boutique in Willoughby has been something however simple for retailer proprietor Laurel Howes.
“On absolutely the busiest day within the historical past of our enterprise., I bought the telephone name that I had breast most cancers,” Howews recalled. “Walked proper again out completed the day, greeted the purchasers and we had a fantastic day and walked again in right here and fell aside.”
Her surgical procedure scheduled for March was postponed amid recent concern of the virus.
“Surgical procedure bought canceled then due to COVID and was thought of non-essential,” she mentioned. “Appeared fairly important to me on the time.”
Howes determined to depart most cancers on the toes of her medical doctors and focus her vitality not simply on her life however her livelihood, a enterprise that took 10 years to construct.
“It ended up being a present from God,” mentioned Howes. “It saved our enterprise as a result of what occurred for the subsequent eight weeks was I used to be right here 12 hours a day, six days per week pulling orders, doing movies, which was the one means we might have gross sales.”
Social media and on-line gross sales from Fb stay movies promoting merchandise elevated from 1 p.c final 12 months to twenty p.c in December. Howes mentioned connections have been made on-line between clients and workers she didn’t count on and helped create a powerful sense of group. It additionally allowed others battling most cancers to have a secure strategy to store.
“After I first bought identified with most cancers… Laurel known as me so she will fill me in on what I wanted for restoration, I wanted button down shirts, I wanted cozy pants and simply type of guided me by that,” mentioned Denise Salgado, a breast most cancers survivor and longtime buyer.
Regardless of the entire potential breaking factors of this 12 months, Howes mentioned it was not most cancers that dealt the crushing blow.
“Actually wasn’t the most cancers… it was really closing my enterprise that broke my coronary heart.”
Howes finally had surgical procedure in the summertime and is now most cancers free. She calls herself a strolling miracle and thanked the individuals who helped her get well.
She mentioned workers who have been laid off throughout the shutdown got here again, she even employed extra workers. A workforce she credit with retaining gross sales going robust as she recovered from surgical procedure.
“The shop had been such a dream for me endlessly and my workers stored it alive and my clients stored it alive.”
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