Mastering strategic pondering and planning for wine enterprise entrepreneurs and principals
January twenty fifth – Rohnert Park, CA – Sonoma State College Wine Enterprise Institute’s Wine Entrepreneurship program can be provided on-line in Spring 2021. The 9-week grasp class exposes members to frameworks to develop or reposition a winery and vineyard, in addition to totally different fashions for profitability. Whereas historically considered a program for brand new entities, the grasp class additionally offers the time and guided focus for principals wishing to revisit and revise their current plans. This system is led by knowledgeable strategist and entrepreneur extraordinaire Dr. Anisya Fritz, proprietor of Lynmar Property, a family-owned producer of ultra-premium Pinot Noir and Chardonnay, and printed writer of quite a few articles on aggressive technique and worldwide entrepreneurship in main journals such because the Harvard Enterprise Evaluate. 2021 would be the tenth 12 months Dr. Fritz has been providing this program at Sonoma State. Utility deadline for the Wine Entrepreneurship program is February 11 and courses start February 18. people can apply here.
“In our new and altering panorama, wine enterprise leaders underscore the necessity for possession and administration that may see the entire image, be nimble, and adapt shortly to threats and altering shopper preferences. This grasp class focuses on entrepreneurial pondering, on defining technique, not just for new entities but in addition for these leaders who need to revisit their large image for the enterprise that they’ve already constructed,” stated Dr. Fritz.
“The Wine Entrepreneurship program gave me the time, place, and steering to write down a marketing strategy that helped launch Tonic Advertising,” stated Sara Soergel, class of 2017, principal of Tonic Advertising, and government director of Rutherford Mud Society. “This system offered a secure house to ask questions and study from our teacher, classmates, and trade visitor audio system. It gave us a group and community to bounce concepts off of, search assist from, and join with for assets.”
“The Wine Entrepreneurship program is normally taught in-person, and so it is a uncommon alternative for individuals who reside farther afield to take the course on-line,” stated Ray Johnson, government director of the Wine Enterprise Institute. “Anisya is the proprietor of Lynmar Property, a small, luxurious model within the Russian River Valley, that she efficiently transitioned from 80 wholesale and 20 direct to shopper to 80-plus DTC. She is a grasp of strategic pondering.”
Dr. Anisya Fritz is co-founder of the Fritz Institute, a nonprofit group that works on enhancing the system of humanitarian support and catastrophe reduction around the globe. Beforehand, Dr. Fritz was an affiliate professor at Florida Worldwide College in Miami and a visiting professor on the Stockholm College of Economics in Stockholm, Sweden. She acquired her B.A. at Loyola Faculty in Maryland and her M.S. and Ph.D. at Virginia Tech in Blacksburg, Virginia.
Along with the Wine Entrepreneurship program, the Sonoma Government Wine MBA can also be launching this spring. Utility deadline is ready for February 28 and this system launches in April 2021. The GMAT is waived for individuals who have eight-plus years of progressive work expertise. To study extra and apply, go to the Government Wine MBA program website.
Concerning the Wine Enterprise Institute
The Wine Enterprise Institute serves as an mental and trade hub for college, college students, and the enterprise group. Based in 1996 as a partnership between the wine trade and the College of Enterprise and Economics at Sonoma State College, the WBI offers cutting-edge analysis that informs coverage, trade greatest practices, and program curriculum. The WBI provides on-line and in-person wine-focused levels and trade certifications. For extra details about our wine enterprise analysis, or diploma and certificates packages, please contact us at [email protected], or go to https://sbe.sonoma.edu/winebiz.