Ameriprise Monetary (NYSE: AMP) as we speak launched a brand new advert marketing campaign spotlighting how the corporate’s monetary advisors assist purchasers handle their cash, obtain their monetary objectives and allow them to remain targeted on their households, careers and different priorities. Titled “Even Professionals Want a Skilled,” the brand new marketing campaign options two TV spots that depict Ameriprise monetary advisors’ ardour for understanding their purchasers – lots of whom are simply as enthusiastic about their very own professions – and giving them tailor-made recommendation.
This press launch options multimedia. View the total launch right here: https://www.businesswire.com/news/home/20210125005771/en/
The spots, “Advisor” and “Architect,” characteristic voiceover dialog that conveys the private relationships and deep degree of care that Ameriprise monetary advisors domesticate with their purchasers. The corresponding visuals showcase purchasers talking with their monetary advisors over stay video as they evaluate their accounts and monetary objectives by means of the corporate’s suite of collaborative on-line instruments.
“Advisor” portrays an Ameriprise monetary advisor who displays on an important side of her job – serving to folks and giving them customized recommendation to make it by means of as we speak’s challenges whereas staying targeted on tomorrow’s objectives.
“Architect” depicts an Ameriprise consumer who’s an skilled at serving to folks construct their dream properties, however with regards to constructing his monetary future, he turns to his trusted Ameriprise monetary advisor for recommendation.
“The world has shifted dramatically during the last yr, however the want for recommendation has not. In actual fact, based on our analysis, extra professionals as we speak acknowledge they need assistance managing the complexities of their monetary lives than on the outset of the pandemic,” stated Marie O’Neill, senior vp of promoting at Ameriprise. “With this new marketing campaign, we sought to seize the significant manner wherein our monetary advisors make their purchasers’ monetary lives simpler, much less worrying and oriented towards the values and priorities that imply essentially the most to them. It’s what units us aside within the business and why hundreds of thousands of purchasers flip to Ameriprise for assist attaining their monetary objectives.”
“Even Professionals Want a Skilled” will run throughout broadcast information programming, together with CBS Night Information, ABC World Information Tonight, CBS Sunday Morning and Face the Nation. Moreover, it would air on cable information, sports activities and leisure programming on CNBC, Fox Enterprise, NBC Sports activities Community, Golf Channel, BBC America and Meals Community. The marketing campaign additionally contains internet advertising on CNBC.com, Marketwatch, Barron’s, New York Occasions, YouTube, Climate.com and CBS Sports activities, in addition to social media artistic, and customizable content material accessible for Ameriprise monetary advisors to make use of of their native markets.
Invisible Man developed the artistic for the marketing campaign and MayoSeitz served because the media shopping for company for Ameriprise.
The brand new spots may be considered on the Ameriprise YouTube channel.
About Ameriprise Monetary
At Ameriprise Monetary, we’ve got been serving to folks really feel assured about their monetary future for greater than 125 years. With in depth advisory, asset administration and insurance coverage capabilities and a nationwide community of roughly 10,000 monetary advisors, we’ve got the power and experience to serve the total vary of particular person and institutional traders’ monetary wants. For extra info, or to seek out an Ameriprise monetary advisor, go to ameriprise.com.
Working with a monetary advisor doesn’t assure funding success.
Funding merchandise should not federally or FDIC-insured, should not deposits or obligations of, or assured by any monetary establishment, and contain funding dangers together with potential lack of principal and fluctuation in worth.
Ameriprise Monetary Companies, LLC. Member FINRA and SIPC.
© 2021 Ameriprise Monetary, Inc. All rights reserved.
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Cassandra Osei, Media Relations