“It’s been particularly sophisticated having a household of small companies, as a result of we needed to adapt and suppose rapidly [through the pandemic] and it’s been a very robust yr,” mentioned Beckman.
“Ordering takeout and buying reward playing cards is among the finest methods to assist native companies.”
Tara Lazar is one other native of Palm Springs who began the catering group, F10 Inventive, in 2008. The corporate owns 5 completely different ideas – Cheeky’s, Birba, Mr. Lyons, Seymours, Alcazar and Toucans – and every of the eating places handled their very own obstacles to remain afloat via 2020.
“It’s been a attempting time, but in addition an excellent studying expertise for the workforce,” mentioned Lazar. “Eating places are a spot the place individuals come to eat, to assemble, to rejoice and reminiscences occur at eating places. The group has been extremely supportive and I’m grateful for what the group has achieved for us and continues to do for us.”
Beckman and Lazar are simply two of many native small enterprise house owners within the Coachella Valley which have struggled to steadiness security protocols within the state whereas assembly prices to remain open.
Whether or not it’s ordering take-out, buying reward playing cards for future use or eating contained in the restaurant following the correct protocols, there are a number of ways in which one can proceed to make an impression for the native enterprise house owners, particularly within the Coachella Valley.
Whereas there may be gentle on the finish of the tunnel for these eating places, they wouldn’t be the place they’re with out the continued assist of the group and The American Categorical serving to to highlight a number of within the space the place the event is performed. The ‘Store Small, Dine Small’, mantra reminds native companies and eating places that the group is working to point out their assist and rally behind them in hopes of preserving these iconic storefronts open throughout a pandemic.
“Small enterprise house owners are the id of the town,” mentioned Beckman, “and I feel that’s what makes Palm Springs so particular.”