MINNEAPOLIS–(BUSINESS WIRE)–Ameriprise Monetary (NYSE: AMP) right this moment launched a brand new advert marketing campaign spotlighting how the corporate’s monetary advisors assist shoppers handle their cash, obtain their monetary targets and allow them to remain centered on their households, careers and different priorities. Titled “Even Professionals Want a Skilled,” the brand new marketing campaign options two TV spots that depict Ameriprise monetary advisors’ ardour for understanding their shoppers – a lot of whom are simply as captivated with their very own professions – and giving them tailor-made recommendation.
The spots, “Advisor” and “Architect,” characteristic voiceover dialog that conveys the private relationships and deep degree of care that Ameriprise monetary advisors domesticate with their shoppers. The corresponding visuals showcase shoppers talking with their monetary advisors over reside video as they evaluation their accounts and monetary targets via the corporate’s suite of collaborative on-line instruments.
- “Advisor” portrays an Ameriprise monetary advisor who displays on a very powerful side of her job – serving to individuals and giving them customized recommendation to make it via right this moment’s challenges whereas staying centered on tomorrow’s targets.
- “Architect” depicts an Ameriprise shopper who’s an professional at serving to individuals construct their dream properties, however relating to constructing his monetary future, he turns to his trusted Ameriprise monetary advisor for recommendation.
“The world has shifted dramatically over the past yr, however the want for recommendation has not. In reality, in keeping with our analysis, extra professionals right this moment acknowledge they need assistance managing the complexities of their monetary lives than on the outset of the pandemic,” mentioned Marie O’Neill, senior vp of selling at Ameriprise. “With this new marketing campaign, we sought to seize the significant means during which our monetary advisors make their shoppers’ monetary lives simpler, much less nerve-racking and oriented towards the values and priorities that imply essentially the most to them. It’s what units us aside within the trade and why hundreds of thousands of shoppers flip to Ameriprise for assist attaining their monetary targets.”
“Even Professionals Want a Skilled” will run throughout broadcast information programming, together with CBS Night Information, ABC World Information Tonight, CBS Sunday Morning and Face the Nation. Moreover, it’ll air on cable information, sports activities and leisure programming on CNBC, Fox Enterprise, NBC Sports activities Community, Golf Channel, BBC America and Meals Community. The marketing campaign additionally consists of internet advertising on CNBC.com, Marketwatch, Barron’s, New York Instances, YouTube, Climate.com and CBS Sports activities, in addition to social media inventive, and customizable content material accessible for Ameriprise monetary advisors to make use of of their native markets.
Invisible Man developed the inventive for the marketing campaign and MayoSeitz served because the media shopping for company for Ameriprise.
The brand new spots might be considered on the Ameriprise YouTube channel.
About Ameriprise Monetary
At Ameriprise Monetary, we’ve got been serving to individuals really feel assured about their monetary future for greater than 125 years. With in depth advisory, asset administration and insurance coverage capabilities and a nationwide community of roughly 10,000 monetary advisors, we’ve got the power and experience to serve the complete vary of particular person and institutional buyers’ monetary wants. For extra info, or to seek out an Ameriprise monetary advisor, go to ameriprise.com.
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