— Yahoo Finance (@YahooFinance) August 13, 2020
Encourage Chief Government Officer Paul Brown joined Yahoo Finance to debate Encourage’s tradition of innovation, how every model is efficiently navigating the COVID-19 pandemic and the worth of the Encourage mannequin.
After not too long ago unveiling a bold restaurant design with SONIC Drive-In, Brown gave perception into the method that went into the model’s new look.
“SONIC is the results of the identical course of that we do with all of our manufacturers after we carry them into the portfolio, beginning with Arby’s and Buffalo Wild Wings. We’re clear across the positioning and promise of the model, then ensuring that carries by all components, from advertising to the bodily restaurant to the menu,” Brown mentioned.
“This yr, we launched a new marketing campaign for SONIC, which has been phenomenal. Clearly the brand new constructing design has been extremely well-received. Clients are loving that design.”
The brand new advertising marketing campaign for SONIC, highlighting households having fun with meals from the consolation of their vehicles, emphasizes how the model has operated throughout the COVID-19 pandemic as a strictly car-centric mannequin.
“Having the ability to serve friends by the drive-in and drive-thru is correct according to what’s taking place in the present day,” Brown mentioned. “It’s a terrific idea, a pleasant oasis in folks’s each day routine and it has a terrific product providing that folks wish to get pleasure from snacking and at lunch.”
Brown additionally spoke to the worth of the Encourage mannequin — having a number of restaurant ideas over completely different dayparts — from the success of Arby’s throughout the COVID-19 pandemic to Buffalo Wild Wings’ nimble shift to takeout and supply and the model’s new partnership with League of Legends.
“Actually the thesis now we have across the worth of getting a broad model portfolio and attaining scale by acquisition actually has performed out very a lot over the previous few months by way of the worth of our portfolio and the worth of our scale,” Brown mentioned.
To study extra about franchising alternatives at Encourage, go to inspirebrands.com/franchising.