Robert Luft, 38, at all times knew he needed to an entrepreneur and make a distinction on this planet.
The Cincinnati native’s ardour for brand new adventures and main others began as a toddler when he used to promote toys and stuffed animals at his yard gross sales. This entrepreneurial spirit adopted him into maturity, main him to determine SureFire Innovations in 2016 after serving 16 years within the U.S. Military.
SureFire Improvements builds community infrastructures and offers staffing options to company, personal, public and authorities purchasers throughout the USA.
The title of his firm stems from a “extremely reliable” navy flashlight known as SureFire. It reminds him to stay dependable and to at all times suppose innovatively.
At first, the corporate targeted on staffing and offering organizations with low voltage technicians who set up fiber cables. During the last 4 years, SureFire has labored with a number of globally-based corporations similar to Electrolux, UC Well being and Hillrom.
At one level, the corporate employed as much as 20 technicians.
Offering sturdy customer support to purchasers, holding workers accountable and ensuring they succeed are key parts of the corporate’s mission and mirror Luft’s private values.
His every-day motto is: “Worry mediocracy.”
“Permitting your folks to suppose innovatively makes it simpler for the chief to steer,” Luft stated. “Meaning you are not at all times attempting to consider the options your self. Others try to consider options as nicely.”
Luft has labored in 20 totally different states and attributes his success to tenacity.
He’s a product of Cincinnati Public Faculties, attending Hughes, Western Hills and Taft Excessive Faculties. Luft attended Ashford College, incomes his bachelor’s diploma whereas stationed in Saudi Arabia, and finishing his grasp’s of Enterprise Administration in 2020. Ashford is a web based college headquartered in San Diego.
He hopes to proceed paving the best way for different Black entrepreneurs.
“I discover our (Black) neighborhood to be pure entrepreneurs,” Luft stated. “The members of our neighborhood make for extremely revolutionary entrepreneurs, possessing a singular potential to promote and discovering artistic methods of providing merchandise.”
Luft additionally cares deeply about small enterprise advocacy and making a direct affect on future insurance policies that have an effect on the methods by which small companies function.
He serves on the board for the Nationwide Small Enterprise Affiliation, a 70,000-member group primarily based in Washington, D.C. The group performed a big function in crafting the language of the laws for the Paycheck Safety Program.
“I had the chance to testify in entrance of Congress on small enterprise considerations,” he stated. “We’re targeted on how we’re advocating on laws that is going to be useful to small companies throughout the nation.”
Like many small companies through the pandemic, SureFire Improvements was additionally negatively impacted.
“I undoubtedly would not separate myself from the traditional entrepreneur at present,” Luft stated. “(This) additionally induced a chance to be artistic and determine new alternatives shifting ahead.”
His firm was acknowledged as a 2020 recipient of the Interior Metropolis (ICIC) 100 and listed in Fortune journal. The Initiative for a Aggressive Interior Metropolis acknowledges and awards the fastest-growing companies positioned in inside cities.
His recommendation to aspiring entrepreneurs: “Simply begin the method.”
“Beginning a enterprise can occur at incremental phases,” he stated. “In case you are unsure, not less than begin the method of constructing your marketing strategy and put that effort into understanding what you might be eager to do. Do not be afraid to only begin an LLC.”
The Enquirer has partnered with the Cincinnati USA Regional Chamber on this Minority Enterprise Highlight sequence. That is the final of 12 tales which have appeared on Cincinnati.com and The Enquirer. Movies and pictures for the sequence have been supplied by Rooted Artistic for the Cincinnati Minority Enterprise Collaborative.
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