LOS ANGELES–(BUSINESS WIRE)–Dec 16, 2020–
M13’s Launchpad is happy to announce the launch of its Founder-in-Residence (FIR) program. The primary cohort of 12 FIRs inside the US will probably be chosen to affix M13’s in-house incubator, Launchpad, for a digital 12-week program designed to information them via idea ideation to market validation. M13’s distinctive program allows gifted operators with entrepreneurial agility and DTC experience to entry concepts and a programmatic testing course of; its supportive networks of companions, influencers and buyers; and the complementary strengths of M13’s company companions.
M13’s first cohort of FIRs is sponsored by PepsiCo, Inc. PepsiCo executives and advisors will take part in Launchpad’s FIR program by sharing views on scaling in market and strategic experience.
Launchpad’s FIR program will embody constructing high-functioning founding groups, idea ideation, idea validation, programmatic testing for product efficacy and demand, vital learnings and commencement. Launchpad FIRs will leverage M13’s networks and PepsiCo’s experience to innovate scalable well being and wellness options with the potential to make a big affect on shoppers’ lives.
M13 Accomplice and Head of Launchpad Anna Barber mentioned, “M13 is worked up to proceed our modern method to incubating new corporations with our first ever Founders-in-Residence program. PepsiCo brings an unimaginable observe file of CPG success that can contribute to a vibrant studying surroundings for our entrepreneurs. We’re additionally proud that the digital format of our FIR program will open entry to the entrepreneurial journey no matter zip code, leading to a various vary of subsequent era family manufacturers.”
“We’re thrilled to accomplice with M13 on its efforts to ideate with and construct scalable corporations which have the potential to make a big affect on shoppers’ lives,” mentioned Jen Saenz, President, PepsiCo World Meals. “M13 shares our dedication to nurturing and studying from breakthrough improvements and entrepreneurs whereas supporting their progress.”
The 12 week digital program begins in March, with every FIR receiving a $10,000 month-to-month stipend and every staff receiving enough testing budgets to achieve commencement. Upon profitable commencement, every new firm will obtain seed funding to scale in the direction of a sequence A spherical.
M13’s Launchpad started in 2019 with a view to check new merchandise and ideas and incubate corporations independently and with company companions. So far, 4 corporations have launched from Launchpad. Its first internally developed firm is Rae, an inclusive line of reasonably priced girls’s wellness merchandise out there at Goal, Anthropologie and City Outfitters. Corporations developed in partnership with Procter & Gamble Ventures embody the premium magnificence tech OPTE, Kindra menopause merchandise and Bodewell for delicate skincare.
Study extra about Launchpad here.
M13 is a enterprise engine constructed by founders to serve founders. Based in 2016 with workplaces in Los Angeles, New York and San Francisco, M13 invests in early stage shopper tech corporations driving change in shopper conduct over the following decade. With greater than 80 direct investments and 16 exits, M13’s portfolio totals over $137B in enterprise worth and consists of Lyft, Thrive Market, Ring, Day by day Harvest, FabFitFun, Rothy’s and others. For extra details about M13, please go to www.m13.co.
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Copyright Enterprise Wire 2020.
PUB: 12/16/2020 12:15 PM/DISC: 12/16/2020 12:15 PM
Copyright Enterprise Wire 2020.