LONDON, Nov. 24, 2020 (GLOBE NEWSWIRE) — International chief in charging know-how, Anker Innovations, has chosen Widen for the supply of a digital asset administration (DAM) answer to assist its staff worldwide handle their digital belongings.
Anker Innovation develops wi-fi and automobile charging options, as a effectively as moveable and wall-mounted chargers, utilizing its pioneering ‘PowerIQ’ know-how which is able to charging telephones, tablets, and laptops on the quickest speeds potential.
Anker Improvements employs greater than 1,900 individuals in over 10 international locations. The corporate wished to implement a DAM platform to assist handle and distribute its intensive vary of digital belongings, together with movies and pictures.
Widen’s DAM answer will present Anker Innovation’s staff with a single supply of fact, permitting advertising, artistic, and gross sales groups to confidently and securely entry the content material they want. Already trusted by greater than 660 manufacturers worldwide to handle greater than 55 million belongings, Widen’s cloud-based instrument, the Widen Collective®, permits groups and people to handle, retailer, share, and evaluation and approve belongings shortly, simply, and collaboratively.
Belongings are simply searchable utilizing metadata and classes, whereas the platform additionally permits customers to regulate entry permissions. Widen’s clients can observe and assess the efficiency of belongings, each on a person asset stage, or on a wider scale, and automation options assist to expedite processes akin to changing recordsdata to the best picture measurement and format.
Eric Villines, Head of International Communications and US Retail Advertising at Anker Improvements, stated: “We imagine Widen will make it simpler for our groups throughout the globe to share belongings with one another in addition to with our key retail companions in every area.”
Jake Athey, VP of Advertising & Buyer Expertise at Widen, stated: “For big, multinational organisations akin to Anker Improvements, DAM is essential in empowering groups not simply when it comes to consistency, however in proving ROI. Not solely can they discover content material they want, once they want it, however they will make the content material work tougher and smarter by reusing, replicating, and adapting belongings, fairly than creating new ones from scratch. Furthermore, by utilizing a DAM system, firms can automate and speed up workflows, and ship measurable outcomes by efficiency metrics, indicating which belongings carry out greatest.”
About Anker Improvements
Anker Improvements is a worldwide chief in charging know-how and a developer of client merchandise to help high-quality wi-fi audio, house safety, leisure, and good home equipment. This innovation is being led by its 4 key manufacturers: Anker, Eufy, Nebula, and Soundcore.
Extra details about Anker Improvements, its manufacturers and merchandise will be discovered at www.anker.com.
Widen helps manufacturers ship content material with confidence. Their cloud-based DAM and PIM software program, the Widen Collective®, empowers entrepreneurs to convey content material collectively, ship it wherever, and automate in-between. Trusted by greater than 660 firms and a million customers, Widen boasts a 72-year observe report of innovation and buyer success. Prospects embrace Energizer, Dyson, LG Electronics, and New Steadiness.
Widen is headquartered in Madison, Wisconsin, USA and London, UK. For extra info, go to www.widen.com.
VP Advertising and Buyer Expertise
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