Meesho Campaign Encourages Women Entrepreneurship & Financial Indepdendence

Meesho, an India-based reseller platform, in collaboration with DDB Mudra, has launched its first TVC to speak the model’s mission to assist girls obtain monetary independence.

The movie relies on the cultural insights mined utilizing DDB’s proprietary ‘Emotional Benefit’ considering. It focuses on an unspoken want of a lady, which is to assert what she rightfully deserves – her personal identification. The movie celebrates the unstoppable spirit of ladies who overcome all social and financial obstacles with the road that captures the sentiment of ‘Not only a homemaker, a Meesho Entrepreneur’.

The movie narrates an atypical day in a homemaker’s life the place she is addressed with a number of titles given by her members of the family and others. The movie takes a pleasing flip when her husband calls her by her title alongside together with her designation as an entrepreneur. He arms over the cellphone to her, which exhibits {that a} sum of cash has been credited to her account by Meesho. Her face lights up and the movie ends with a voiceover that claims, ‘I’ve many names, however for the primary time, I’ve my very own identification’. The TVC encourages people to start out a web-based enterprise with Meesho with zero funding.

“Over the previous few years of operating Meesho now we have realized that there isn’t any dearth of aspiration amongst girls in India and thru our platform, now we have been capable of assist hundreds of thousands of aspirational Indian girls to come back on-line, begin their enterprise and set up their very own identification – and that’s precisely what we wished to showcase on this TVC,” stated Vidit Aatrey, Founder & CEO, Meesho. “We wished to have a good time the indomitable spirit of our girls entrepreneurs and encourage extra girls to start out their companies on-line.”

“Entrepreneurship in India is basically an city and male-dominated phenomenon,” stated Anurag Tandon, Managing Director, DDB Mudra West. “However this has to alter; not only for the empowerment of ladies however the nation as a complete. By this movie, the one factor that we wished to do was encourage girls to really feel assured to start out their journey of monetary independence. It’s a step in the direction of creating communication that’s gender-inclusive and empowering.”

Meesho, backed by Fb and Sequoia Capital, was based in 2015 with an goal to empower homemakers in India. The model has grown from ~3M customers to five.5M within the final 6 months.