Senior Marketing Analyst — Self Financial

About Self:

Self Monetary, Inc. helps customers set up and construct credit score historical past. We’re a venture-backed, monetary companies startup primarily based in Austin, TX. At Self, our mission is to assist thousands and thousands of individuals construct credit score and lower your expenses on their journey towards monetary safety.

There are about 100 million individuals within the US who’ve low credit score scores or who haven’t any entry to credit score in any respect. Sadly, there aren’t many choices for these individuals. Most banks aren’t doing something materials to alter the scenario as a result of it’s not worthwhile for them to take action. Low credit score or no credit score historical past may be obstacles to renting an condominium or getting sure jobs, not to mention shopping for a automobile or home. And if you will get a mortgage with a low credit score rating, you’re very prone to pay much more in curiosity over the lifetime of that mortgage.

Our workforce is enthusiastic about difficult the established order of the credit score business by giving individuals accessible and reasonably priced instruments to take management of their credit score. Executing on our mission requires deep collaboration throughout our groups to make sure our merchandise attain the individuals who can most profit from them.

We’re in search of individuals who share a ardour for our mission and relate to why we do what we do. At Self, we wish to work with people who find themselves pushed to sort out challenges, carry distinctive views, discover options and assist make the monetary area a greater place for our customers. We acknowledge that it takes totally different individuals and personalities to make our merchandise – and our firm – actually nice. We solely search the most effective.

In case you are somebody who’s equally passionate as we’re, we wish to chat with you.

Concerning the Analytics workforce

You may be becoming a member of an Analytics workforce that’s targeted on impression with the purpose of driving information pushed choice making to each a part of the enterprise. We work carefully with Advertising, Product, Finance and Operations offering reporting and serving to clear up issues that enhance each buyer and enterprise outcomes.

About The Position

Self is in search of a Senior Advertising Analyst to degree up how we strategy and consider our Efficiency and Retention Advertising measurement and optimization.

Our Advertising workforce is consistently evaluating new channels. You may be tasked with measuring efficiency throughout each our web site and cell apps, in addition to various kinds of advertising channels resembling electronic mail & push notifications, paid search, paid social, TV, radio, and extra.

It is a SQL heavy position that may work together with uncooked clickstream information for web site and cell purposes, Advertising spend information, and so on.

Necessities

What you’ll be liable for:

Lead information pushed analyses to affect Efficiency and Retention Advertising methods
Make the most of measurement methods resembling hold-out testing, time-series evaluation, distinction in variations, a/b testing, and so on
Help in growth of our media combine mannequin and multi-touch attribution capabilities to tell cross-channel and cross-platform methods
Work with Retention Advertising to research efficiency of holdout assessments, multi-step campaigns, and so on.
Work with Acquisition Advertising to establish areas of alternative for touchdown web page assessments, artistic evaluation, viewers evaluation, and funds optimization.
Contribute to our Advertising occasion schema and CRM growth
Conduct segmentation evaluation to establish areas of alternative
Help in growth of our media combine mannequin and multi-touch attribution capabilities
Help Advertising stakeholders with owned Tableau dashboard and reporting growth

About You

You may have been within the trenches of Advertising Analytics
You may have at the very least 5 years of digital and/or Advertising Analytics expertise
Wonderful SQL capabilities (CTE’s, subqueries, window features, joins)
You end the work you begin, and are snug speaking your insights to stakeholders at each stage of the enterprise
Familiarity with Advertising KPIs and ideas
Bachelor’s diploma in Statistics, Finance, Economics or associated analytical discipline and/or intensive business expertise (Grasp’s Most popular)
Familiarity with Media Combine Modeling and/or multi-touch attribution fashions
Familiarity with Python and packages resembling SciPy, PyMC3, Pandas, and so on
Distinctive communication and presentation expertise

Persona Traits

Means to work each independently and on a small workforce
Outcomes oriented
Self-motivated
Robust downside fixing and strategic considering expertise
Humble and proactive about asking questions

Advantages

Our compensation and advantages are aggressive, however there’s one factor that Self Monetary can supply that many startups can not: we will positively change the world, whereas making a revenue. Over 64 million adults within the U.S. should not have a credit score rating as a consequence of a scarcity of credit score historical past. Self is fixing this downside with modern expertise and partnerships.

Our perks embrace:
Aggressive Pay
Inventory choices
Beneficiant employer-paid well being, imaginative and prescient and dental insurance coverage protection
Get pleasure from our trip coverage – there isn’t a coverage, steadiness issues
Instructional help
Free fitness center membership
Loads of snacks and drinks offered
Informal gown code
Catered firm lunches on Mondays and Wednesdays (when in workplace work resumes)
Group completely satisfied hours and occasions (when in workplace work resumes)
Downtown Austin workplace area
Distant work preparations/ Versatile work schedule (because of the pandemic)