However with a whole lot of lodges, motels and different lodging properties across the state reeling, the $20 million in support will go shortly.
“We’re going into subsequent yr and taking a look at 9 to 12 months of restricted service and alternative. I don’t suppose quite a lot of companies are going to outlive it,” stated Amy Supple, chief operations officer for the 202-room Edgewater, which in 2014 accomplished a $100 million growth and renovation. “I’m actually involved about what Madison appears to be like like as a vacation spot. It may very well be years earlier than it recovers.”
Tourism in Dane County, with its lakes, UW-Madison, state authorities, Alliant Power Middle, Monona Terrace, museums, theaters, procuring alternatives, WIAA state tournaments and scores of particular occasions, had a $2.3 billion financial influence in 2019, rating it behind solely Milwaukee County’s $3.8 billion in tourism spending. However this yr, the financial influence shall be diminished to shockingly low numbers.
The town of Madison in 2019 collected $18.9 million in room tax income however within the second quarter of 2020, room tax collections have been $705,385, down from $4.4 million within the second quarter of 2019, a discount of 85%, in accordance with figures from David Schmiedicke, the town’s finance director. Schmiedicke estimates whole room tax collections for 2020 may very well be within the neighborhood of $8 million.
Deb Archer, who will retire on the finish of the yr as president and CEO of Vacation spot Madison, stated leisure journey is accounting for many of the bookings at space lodges, however properties in Downtown Madison are feeling the consequences of the pandemic essentially the most as a result of they rely extra on enterprise journey.