CUNA Mutual Group Launches Digital Behavioral Finance Advice Advisor Tools – InsuranceNewsNet

MADISON, Wis., Oct. 7, 2020 /PRNewswire/ — CUNA Mutual Group Annuities is enhancing the advisor-client dialog by introducing a brand new digital model of the Behavioral Finance Recommendation strategy to investing, which options new instruments and shopper gross sales aides for advisors.

CUNA Mutual Group launched the Behavioral Finance Recommendation program in 2019 to assist advisors communicate to shoppers in a manner that mixes conventional finance practices with psychology and neuroscience. This system seeks to make sure advisors successfully think about the emotional points of a shopper’s monetary decision-making habits. Beforehand, this values-based train was restricted to in-person conferences. Now, it’s available digitally and could be accessed from wherever at any time, by each advisors and shoppers.

To assist shoppers efficiently make investments and stay snug all through the method, advisors should perceive their shoppers’ feelings, attitudes and impulses that drive choice making. In partnership with think2perform, CUNA Mutual Group Annuities is now providing Behavioral Finance Recommendation (BFA™) and steerage by way of educated, BFA-certified wholesalers.

“We’re dedicated to making sure that advisors may help their shoppers put together for the understanding of uncertainty in life,” mentioned Martin Powell, vp, head of annuity distribution, CUNA Mutual Group. “To assist shoppers make rational, values-based selections, we imagine these digital Behavioral Finance instruments may help advisors higher perceive shopper habits and their feelings by way of values-based planning.”

When the Annuities distribution workforce launched this system in early 2019, it introduced its wholesalers and gross sales administration groups had obtained their BFA™ designation after finishing an in-depth course of examine and coaching.

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The BFA program features a rigorous examination to check understanding of behavioral finance ideas and its affect on investor habits. Delivering these insights to advisors differentiates their companies and builds higher relationships with shoppers by aligning with the emotional components which can be so intently related to choice making.

For extra data, contact the CUNA Mutual Group Annuities gross sales desk: 1-877-345.GROW (4769), Choice 1 or go to smartriskcontrol.com/bfa

About CUNA Mutual Group

With roots within the monetary establishment house, CUNA Mutual Group gives progressive merchandise that assist take the chance out of retirement. Devoted to understanding wants of advisors and the shoppers they serve; we work in new methods to scale back the complexity and worry of monetary planning. Our annuities are designed to assist meet accumulation, earnings and legacy planning wants, whereas offering stability, accessibility and a excessive stage of help to assist traders obtain monetary safety. Study extra at cmannuities.com.

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CUNA Mutual Group Annuities workforce offers THE VALUES CARD EXERCISE in relationship with Think2Perform. It is step one within the utility of the alignment mannequin. Ask us about different supporting supplies and subsequent steps after THE VALUES CARD EXERCISE. Reprinting prohibited with out the prior written consent of Think2Perform, Inc.

CUNA Mutual Group is the advertising and marketing identify for CUNA Mutual Holding Firm, a mutual insurance coverage holding firm, its subsidiaries and associates. Annuities are issued by CMFG Life Insurance coverage Firm (CMFG Life) 2000 Heritage Method, Waverly, IA, 50677. CMFG Life is a inventory insurance coverage firms. Funding and insurance coverage merchandise should not federally insured, might contain funding threat, might lose worth and should not obligations of or assured by any depository or lending establishment. All contracts and varieties might differ by state and is probably not accessible in all states or by way of all dealer/sellers

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